Role + Responsibilities
Freelance Web Designer
Create and design a website for client’s business via WordPress
Brief with client on business objectives, conduct competitive research, branding, and create website contents
Timeline
4 Weeks
Continued to maintain and update web content when needed
Background
Cajun Craven is a family owned seafood restaurant serving a fusion of Vietnamese and Cajun cuisine in the south-east area of Houston, TX for over 14 years.
Target Audience
Men + Women all ages
Family + Friends
People who enjoy eating Viet-Cajun seafood
Business Objective
An online presence where customers can easily access to get information about the restaurant: about page, contact info, menu page, location + hours as well as an easy way to order online. Client is also going paperless on menus, and wanted a QR code for customers to scan that links directly to their menu page.
Competitive Research
Before beginning the website design, I conducted research on my client’s competitors. I went on their websites and analyzed what works and what doesn’t. I looked for what pages and contents I should include in my client’s website. Almost all the competitors had a pretty simple straight-forward website where they had a brief about me, location + hours, and their menu.
Ideation
After conducting competitive research, I started to map out different variations of contents my client wanted to include in the homepage. I communicated with my client throughout this entire process to make sure she was happy with the layout.
Final Web Design
Moving forward with the chosen layout, I jumped into WordPress and created the website. My client wanted a simple, easy to navigate website for her customers.
View full website here.
Style Guide
Conclusion + Reflections
When I first started the project, I felt pretty intimidated because I knew nothing about creating a website. I had to look up everything! From creating a domain to navigating through WordPress. I learned so much throughout the whole project thanks to Google and YouTube. Overall, my client was very happy about the final design and how I was communicating with her through the entire process. She loved how simple and clean it looked and gave me positive feedback. I continued to update the website whenever my client needed and did any iterations to make the website look better.
Things I would’ve done differently:
Plan ahead. Going into this project I felt like I had to create the website quickly because I knew my client needed it for their customers to access. My mindset was just “get it done” instead of “make it better”. There were decisions that I made where the client didn’t like and I had to make a lot of changes. If I had ask clearer questions in the beginning, I wouldn’t have wasted time doing those changes. Moving forward, I would definitely plan out my tasks so I can feel more confident with my time.